Tools, guides, and curated resources for founders and operators. Practical, not theoretical.
A four-dimension scoring framework for comparing candidate niches side by side: pain severity, reachability, willingness to pay, and defensibility. Includes a worked example, common mistakes, and a clear cut-off score for when to abandon a candidate.
A single-sentence template that forces five concrete decisions: target customer, product, market category, unique differentiator, and primary alternative. Includes worked examples, three tests for whether the statement works, and five common mistakes to avoid.
A curated reading list of the books that have shaped real positioning, niche, product, and operational work. Twenty titles across positioning, niche strategy, product thinking, communication, systems, and fintech, each with a short note on when to use it.